{"id":2571,"date":"2021-06-18T13:56:34","date_gmt":"2021-06-18T13:56:34","guid":{"rendered":"https:\/\/blueglue.cz\/?p=2571"},"modified":"2021-06-23T08:24:52","modified_gmt":"2021-06-23T08:24:52","slug":"kreativni-agentura-blueglue","status":"publish","type":"post","link":"https:\/\/blueglue.cz\/en\/kreativni-agentura-blueglue\/","title":{"rendered":"ACOMWARE P\u0158ICH\u00c1Z\u00cd NA TRH S NOVOU KREATIVN\u00cd AGENTUROU BLUEGLUE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2571\" class=\"elementor elementor-2571\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-27b50a4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"83\" data-id=\"27b50a4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f2c5762\" data-eae-slider=\"48897\" data-id=\"1f2c5762\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-728c4f63 elementor-widget elementor-widget-text-editor\" data-id=\"728c4f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><em><strong>Po ro\u010dn\u00edch p\u0159\u00edprav\u00e1ch uv\u00e1d\u00ed spole\u010dnost <a style=\"color: #56109e;\" href=\"http:\/\/acomware.cz\" target=\"_blank\" rel=\"noreferrer noopener\">Acomware<\/a> na trh novou kreativn\u00ed agenturu Blueglue. Fin\u00e1ln\u00edm krokem bylo spojen\u00ed dvou dynamicky se rozv\u00edjej\u00edc\u00edch odd\u011blen\u00ed, kter\u00e1 za posledn\u00ed rok vyrostla o v\u00edce ne\u017e 360 %. Slu\u017eby Blueglue ji\u017e v sou\u010dasnosti vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad OFFICEO | Office Depot, Tescoma, MOBIL.CZ, SCONTO nebo Astratex.<\/strong><\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\">Novou agenturu tvo\u0159\u00ed 20 specialist\u016f v\u00a0\u010dele s\u00a0Pavlem Parad\u00fdsem, kter\u00fd m\u011bl v\u00a0Acomware posledn\u00ed dva roky na starost vybudov\u00e1n\u00ed samostatn\u00e9ho t\u00fdmu specializuj\u00edc\u00edho se na v\u00fdkonnostn\u00ed marketing a spr\u00e1vu obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch. Nyn\u00ed se st\u00e1v\u00e1 \u0161\u00e9fem nov\u00e9 zna\u010dky Blueglue.\u00a0<em>\u201eAcomware je historicky siln\u011b spojov\u00e1n s\u00a0v\u00fdkonem \u010di prac\u00ed s\u00a0daty. U\u017e dlouhou dobu ale klademe stejn\u00fd d\u016fraz tak\u00e9 na kreativu a obsah, co\u017e dokazuj\u00ed komplexn\u00ed kampan\u011b, kter\u00e9 jsme realizovali pro na\u0161e klienty. Nov\u00e1 agentura je tak pro n\u00e1s logick\u00fdm vy\u00fast\u011bn\u00edm t\u00e9to cesty,\u201c<\/em>\u00a0vysv\u011btluje David Vurma, CEO spole\u010dnosti Acomware, podle n\u011bho\u017e Blueglue p\u0159inese klient\u016fm odv\u00e1\u017en\u00e1 \u0159e\u0161en\u00ed v\u0161ude tam, kde je to pot\u0159eba.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\">T\u00fdm se soust\u0159ed\u00ed p\u0159edev\u0161\u00edm na komplexn\u00ed kreativn\u00ed \u0159e\u0161en\u00ed, tedy budov\u00e1n\u00ed vizu\u00e1ln\u00edch identit, tvorbu obsahu nebo videoprodukci. Nejde v\u0161ak jen o online aktivity, ale tak\u00e9 o obalov\u00fd design, video spoty pro TV, produkci OOH \u010di celkovou realizaci komunika\u010dn\u00edch kampan\u00ed. Dal\u0161\u00ed v\u00fdznamnou oblast\u00ed slu\u017eeb jsou soci\u00e1ln\u00ed s\u00edt\u011b, a to jak z v\u00fdkonnostn\u00edho, tak obsahov\u00e9ho hlediska.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\">Blueglue m\u00e1 k\u00a0dispozici rovn\u011b\u017e kompletn\u00ed z\u00e1zem\u00ed s\u00a0vlastn\u00edm produk\u010dn\u00edm studiem a vybaven\u00edm pot\u0159ebn\u00fdm pro \u0161pi\u010dkovou video a foto tvorbu. To zahrnuje i livestreamovac\u00ed techniku pro profesion\u00e1ln\u00ed webin\u00e1\u0159e \u010di konference.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><em>\u201eU\u017e v\u00a0sou\u010dasnosti pracujeme pro v\u00fdznamn\u00e9 klienty, u nich\u017e hraje kreativa d\u016fle\u017eitou roli jak v\u00a0brandov\u00fdch, tak v\u00fdkonnostn\u00edch kampan\u00edch a z\u00e1kaznick\u00e9 retenci. Vyc\u00edtili jsme pot\u0159ebu flexibility a specializace na tvorbu obsahu. Na\u0161\u00ed silnou str\u00e1nkou nen\u00ed jen kreativita a skv\u011bl\u00e1 pr\u00e1ce s\u00a0obsahem, odli\u0161uje n\u00e1s i businessov\u00fd pohled na marketing a p\u0159esah do marketingov\u00e9 strategie,\u201c\u00a0<\/em>dod\u00e1v\u00e1 Pavel Parad\u00fds, Head of Blueglue.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\">Jedn\u00edm z\u00a0\u00fasp\u011b\u0161n\u00fdch p\u0159\u00edklad\u016f pr\u00e1ce\u00a0<a style=\"color: #56109e;\" href=\"https:\/\/blueglue.cz\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00fdmu Blueglue<\/a>\u00a0je strategie pro spole\u010dnost MOBIL.CZ, v\u00a0n\u00ed\u017e bylo c\u00edlem o\u017eivit zna\u010dku na stagnuj\u00edc\u00edm trhu virtu\u00e1ln\u00edch oper\u00e1tor\u016f. Zm\u011bna komunikace byla postavena na \u00faprav\u011b vizu\u00e1ln\u00ed identity a zv\u00fd\u0161en\u00ed autenticity sm\u011brem k\u00a0c\u00edlov\u00e9 skupin\u011b. Tv\u00e1\u0159\u00ed zna\u010dky se stal Jakub Koh\u00e1k. D\u00edky vhodn\u00e9mu propojen\u00ed brandov\u00fdch a v\u00fdkonnostn\u00edch aktivit je MOBIL.CZ v\u00a0sou\u010dasnosti 3. nejpopul\u00e1rn\u011bj\u0161\u00edm virtu\u00e1ln\u00edm oper\u00e1torem v\u00a0\u010cR s\u00a0v\u00edce ne\u017e 200 000 z\u00e1kazn\u00edky.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #56109e;\"><em>\u201eSt\u00e1le jako Acomware z\u016fst\u00e1v\u00e1me konzultantem a tv\u016frcem digit\u00e1ln\u00edch \u0159e\u0161en\u00ed, kter\u00e1 pomohou firm\u00e1m se v\u0161\u00edm, co v\u00a0online \u0159e\u0161\u00ed \u2013 od akvizice z\u00e1kazn\u00edk\u016f a\u017e po jejich retenci. V\u00a0Blueglue z\u00edsk\u00e1v\u00e1 Acomware siln\u00e9ho partnera pro napl\u0148ov\u00e1n\u00ed kompletn\u00ed marketingov\u00e9 a businessov\u00e9 strategie pro na\u0161e klienty. Jsem si jist\u00fd, \u017ee kolega Pavel vybuduje jednu z\u00a0nejlep\u0161\u00edch kreativn\u00edch a komunika\u010dn\u00edch agentur v\u00a0\u010cR,\u201c<\/em>\u00a0uzav\u00edr\u00e1 David Vurma.<\/span><\/p>\n<p><span style=\"color: #333333;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Po ro\u010dn\u00edch p\u0159\u00edprav\u00e1ch uv\u00e1d\u00ed spole\u010dnost Acomware na trh novou kreativn\u00ed agenturu Blueglue. Fin\u00e1ln\u00edm krokem bylo spojen\u00ed dvou dynamicky se rozv\u00edjej\u00edc\u00edch odd\u011blen\u00ed, kter\u00e1 za posledn\u00ed rok vyrostla o v\u00edce ne\u017e 360 %. Slu\u017eby Blueglue ji\u017e v sou\u010dasnosti vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad OFFICEO | Office Depot, Tescoma, MOBIL.CZ, SCONTO nebo Astratex. Novou agenturu tvo\u0159\u00ed 20 specialist\u016f v\u00a0\u010dele s\u00a0Pavlem Parad\u00fdsem, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-templates\/post_nosidebar.php","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,15],"tags":[],"class_list":["post-2571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kreativa","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ACOMWARE P\u0158ICH\u00c1Z\u00cd NA TRH S NOVOU KREATIVN\u00cd AGENTUROU BLUEGLUE - Blueglue<\/title>\n<meta name=\"description\" content=\"Po ro\u010dn\u00edch p\u0159\u00edprav\u00e1ch uv\u00e1d\u00ed spole\u010dnost Acomware na trh novou kreativn\u00ed agenturu Blueglue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueglue.cz\/en\/kreativni-agentura-blueglue\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACOMWARE P\u0158ICH\u00c1Z\u00cd NA TRH S NOVOU KREATIVN\u00cd AGENTUROU BLUEGLUE - 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